1. Homepage

This one is pretty obvious, but the homepage of your website or blog is extremely important because it will be seen by a lot of people. If you’re getting most of your traffic from Google search or from social media, chances are, most of those visitors are arriving at specific blog posts rather than coming to your homepage first. However, those visitors who enjoy what they see are very likely to click on a link to your homepage to check it out. Also, many people who arrive at your website or blog through a link from another site will be coming straight to your homepage. The typical setup for a blog is to show the most recent posts on the homepage, but another option is to create a static homepage that won’t change each time you publish a new post. Using a static homepage gives you full control over the layout of the page and the content/message that visitors will see. You can use your homepage to grow your email list, get more exposure for your products or services, or as a hub that links out to the different content on your site.

2. Top of Blog Posts

The area between the post title and the start of the content is also highly visible. This is an area that is used very often for advertisements, because it is a great location for getting clicks and making money. Sometimes the ads at the top of the post will be aligned to the left or right so the start of the blog content wraps around them. While this location is often used by blogs for ad revenue, you can also use it for other purposes. Of course, if you have your own products or services to sell, you could create an internal ad that leads visitors to a landing page if they click on the ad. You could also use a simple text-based callout that gets visitors’ attention and drives them to some specific page on your site.